A must read speech by Mr. Harish Manwani of HUL. The topic of the speech was "Rural India - An Emerging Powerhouse". You can read the speech here.
One of the top most management
gurus of all time – the late C.K.Prahlad – in his breakthrough book The
Fortune at the Bottom of the Pyramid discussed new business models on how
private sector had a critical role to play in alleviating global poverty and
the world’s several billion poorest offered terrific new market opportunity. In
his book he had mentioned about Hindustan Lever’s Lifebuoy and Annapurna salt
stories and how HUL’s brilliance catapulted the brands position in the rural
India.
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