Wednesday 14 November 2012

Nation Branding



 I found the following definition of the word ‘Brand’ on the MASB (Marketing Accountability Standards Board) website based in Florida, USA.

 brand is a "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.

Also, the following was something of interest on Wikipedia:

The word "brand" is derived from the Old Norse brandr meaning "to burn." It refers to the practice of producers burning their mark (or brand) onto their products.
The oldest generic Brand, which is in continuous use in India, since Vedic period, 9000–10000 years ago is known as 'Chyawanprash'. It is widely used in India and many other countries and is a herbal paste of 45 herbs made for revered Rishi named Chyawan.
Branding can be for a personality or a company/organization or for a country too. I have been sometimes wondering that why India with such a rich olden times, different and vibrant society and above all a well branched out NRI populace doesn’t not brand itself. The names which immediately come to mind when nation branding comes are the ‘Malaysia – Truly Asia’ slogan or ‘Discover Australia’ one. The last to join the league is South Korea. I read an interesting article in the Korean Herald regarding the South Korean branding. South Korea has been performing superbly and has churned out global giants like Samsung, LG and Hyundai.

China did a similar branding exercise in the city of Rome (early 1970’s) as the Chinese government supported migrants to open diners in the city and residents of the city learnt the Chinese culture from there as laid out in the article.




Wednesday 19 September 2012

Book Review - Breakout Nations


Ruchir Sharma (Head of Emerging Market Equities and Global Macro at Morgan Stanley Investment Management) has written an absolutely worth reading book; Breakout Nations – In Pursuit of the Next Economic Miracles. This book comes at an opportune moment when the world at large is looking at emerging markets for increased growth. Sharma very convincingly debunks many myths and takes the reader on a very interesting tour. The great thing about this book is that the author backs every argument with lots of captivating and logical data. 

The author has travelled extensively around the world and typically spends one week per month somewhere in the world and takes the reader from Lagos in Nigeria to Seoul in South Korea. This book is a vast collection of ground realities of more than two dozen countries Ruchir has minutely observed and the book absorbs the reader at almost every page. For e.g in the chapter on India, “The Great Indian Hope Trick”, there is a fine piece on ‘High Context’ and ‘Low Context’ societies. Also, in the chapter ‘The Fourth World’ he talks about Frontier Markets and mentions how Nollywood (Hollywood of Nigeria) with cheap technology and entrepreneurial spirit has become the second biggest employer in Nigeria. 

The key argument that the author makes in the book is that the past decade of extraordinary growth in the emerging markets is coming to end. He correctly points out that the growth in the emerging market countries came more from the global free money flows and less from domestic policies. He argues that going forward one cannot view emerging market countries as one group, but have to understand them as individual nations. For e.g. in the segment on Russia the author mentions that the outflow of private capital from Russia hit $80 billion in 2011 which was $42 billion in 2006, and that key things to watch out for Russia would be non-oil based growth and reversal of capital flows. 

The author right through the book offers various ‘Rules of the Road’ to watch out for potential ‘Breakout Nations’. The author explains that the break-out game is all about beating growth expectations relative to one’s per capita GDP level and in order to find the next breakout nations, one has to look at different wealth category. According to the author, in the $20,000 - $25,000 income range Czech Republic and South Korea have a best chance. In $10,000 - $15,000 category Turkey and Poland could be potential winners. The author believes that Thailand could surprise on the upside in $5,000 - $10,000 income range. Under $5,000 Indonesia, Philippines, Sri Lanka and Nigeria have a chance. According to the author India has a 50-50 chance to breakout.

The author also presents in the book some innovative ways of looking at facts. One of the things he mentions is ‘The Billionaires Index’ which means that if a country is generating too many billionaires relative to the size of the economy, the economy is not well balanced. The key thing is which sectors are generating billionaires and there has to be churn in the billionaires list. More billionaires generating from industries (Real Estate, Mining, Oil & Gas) where there is government patronage is a not a good sign. Sharma also touches upon developed countries such as USA and Germany and persuasively mentions that how USA will maintain leadership in technological innovations and will keep up the pace in the global growth game. 

Lastly, the author has an art for smart lines and some in the book are quite fascinating. For e.g. in the chapter on the global commodity mania, the author mentions that those countries (Brazil, South Africa etc.) that have solely depended on the growth in commodity prices are heading for a tough landing. In author’s words “Meanwhile the nations that have reveled in the commodity boom are likely to face a disheartening return to the mundane ordeals of a normal life. Buddhist monks have a phrase for it: After the ecstasy, the laundry”.

Breakout Nations is certainly worth reading!


Thursday 2 August 2012

Wait: The Art and Science of Delay


In what it seems to be a wonderful book,  Wait: The Art and Science of Delay the author Frank Partnoy (who previously wrote the fantastic F.I.A.S.C.O. and other two books) probes into the theme of the choices we make given the time frame we have. The author argues that sometimes a delay in decision making or procrastination leads to a superior decision. He supports the argument that delaying decisions in everyday choices could lead to better lives.
I havent’ read the book (plan to read it very soon) but found the video below on YouTube quite interesting.

Wednesday 1 August 2012

Rural India by Harish Manwani


A must read speech by Mr. Harish Manwani of HUL. The topic of the speech was "Rural India - An Emerging Powerhouse". You can read the speech here.



One of the top most management gurus of all time – the late C.K.Prahlad – in his breakthrough book The Fortune at the Bottom of the Pyramid discussed new business models on how private sector had a critical role to play in alleviating global poverty and the world’s several billion poorest offered terrific new market opportunity. In his book he had mentioned about Hindustan Lever’s Lifebuoy and Annapurna salt stories and how HUL’s brilliance catapulted the brands position in the rural India.